"Clumsy!" Kavya heard her mother's voice in her ears as she spilled coffee on her shirt. She looked at it in dismay, wondering when she would learn to be less messy. And why did she have to wear white!
The waiter very helpfully offered her tissues. But though she knew she should try to wash off the stain, getting a white shirt wet in a cafe!!!
She controlled the tears of frustration as she paid up and came out. She checked her watch - 10. Her house was in one direction, and her venue for the appointment in another. "Damn!" she thought. There was no time to go back home and change her shirt. She would have to buy another shirt. White shirt. Which idiot thought of making white the uniform at her workplace, she wondered for the nth time!
She looked across the road, wondering if she should just walk into the meeting with the stained white shirt and pretend it was the latest design!
She sighed, knowing that was not going to work. She was about to hail an auto when she realised there was a mall next door. She headed there, thanking gods for this little mercy on her. She entered her favourite shop. She looked for her size in her preferred brand and was disappointed to see they were out of stock. There was S, M and XL but no L.
Reluctantly, she looked for white shirts in other brands, and even in other shops in the mall, giving herself just 10 minutes to complete the survey. She didn't even need so much time. The stores in teh same floor didn't have white shirts. In the next floor, the only store that had didn't have her fit. Either they were too tight in the chest or too loose around the waist.
She recollected her mother's lamentation, "I can never find ready made clothes for you. Why can't you fit the mould?"
Ever since she turned adolescent, she had to opt for tailor made clothes. While for Indian she didn't mind that, getting a good tailor for western wear was a challenge. Now that at the workplace she had to wear western clothes most of the time, shopping was becoming a nightmare. Was it only she who had a problem, she wondered as she finally opted for an L size in an inferior brand and tried to get it to mould to her shape.
She reached the venue 20 minutes late, and not even feeling good about her purchase...
Who decides what a woman's body should be like - the thought wouldn't leave her. Was she abnormal? Was she misshapen? She started looking at herself closely every time she crossed a mirror. She started assessing the expression in the eyes of the people looking at her during conversations. She didn't see ridicule or even surprise in their eyes. Sometimes she even detected admiration and desire...
Then why couldn't she find a simple shirt? She went back, again and again, to try out different western designs and found the same problem. She spoke to her friends, acquaintances, wives of colleagues. It was heartening to know she was not the only one, but she wondered why no one had thought of all the other women who did not fit into the standard sizes.
Finding a solution became her only obsessive thought in the next few days. She searched the web, and all she came up with were tailor names and addresses abroad. Or high end fashion designers...
Her quest took her to e-commerce sites. Nothing much for women, but it gave her an idea.
It took her two years and much talking to her parents to convince them to back her. When she successfully commissioned western wear to fit her shape, she felt liberated. But when she launched a site for women to buy made-to-order wear, she was the first one to order the kind of clothes she had fantasised about all her life!
"My ugly duckling turns a swan," her mother said fondly, kissing her daughter. "Can I order some for myself too?" asked she, surprising Kavya. She thought her mother preferred the regulation uniform she wore. "I never found what I wanted in the shops," her mother confessed and the two had a hearty laugh.
(This story is a creative twist based on an interview I did for a management magazine about a woman who started a portal for customised western wear. It may differ in actual points as I do not know much about the person. The actual article on how her entrepreneurial journey turned out will appear in the next issue of the magazine.)
